Digital Banners
This is just a small sample of the work I completed as an in-house Digital Graphic Designer for Cox Media Group. After Flash I built HTML5 animated banners in Adobe Animate CC and other rich-media campaigns using third party sites like AdInterax.
The Problem: Every dealer had temporary monthly incentive that would only be announced by the franchise at the beginning of the month. Franchises would also offer co-op advertising money but only if it meet their strict guidelines and approval that could take up to 24 hours. This caused a rush of campaigns on the first day of every month that caused confusion and delays.
Solution: I created a shared folder for every car company with their style guides, fonts and template examples that I shared with our marketing department
Results: This reduced confusion and delivered assets for co-op approval more efficiently, reducing rushed revisions.
The annual Austin's Top Work Places was a big hit every year and in 2015 I got a crack at designing a full-page takeover for the Statesman's website to promote the sign-up.